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Amazon’s Prime Big Deal Days Drive Early Holiday Sales Momentum

Amazon’s Prime Big Deal Days Drive Early Holiday Sales Momentum

Author:

Global Cryptocurrency

Published:

2025-10-13 00:17:02

20

2

BTCCSquare news:

Amazon's Prime Big Deal Days event, held on October 7-8, marked the unofficial start of the 2025 holiday shopping season. The e-commerce giant reported a 21% surge in website traffic during the first 36 hours compared to the preceding five days, according to TAG analyst Joe Feldman's analysis of Google Trends data.

The company Leveraged partnerships with major brands like Disney, Dyson, and Levi's to offer compelling deals, while its Rufus AI shopping assistant helped customers navigate promotions. Traditional retailers responded aggressively, with Costco and Target launching competing sales events to capture early consumer spending.

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